On this episode of How My Friends Negotiate, host Andrea Schneider welcomes Carol Becker, owner of the iconic William Greenberg Desserts, to explore what negotiation looks like behind the scenes of a beloved New York institution. Carol shares how she navigates negotiations with vendors and suppliers, balancing quality, cost, and long-standing relationships to keep a legacy business thriving. She also reflects on the complexities of real estate negotiations in New York City—where every decision can shape the future of a small business.
On this episode of How My Friends Negotiate, host Andrea Schneider welcomes Carol Becker, owner of the iconic William Greenberg Desserts, to explore what negotiation looks like behind the scenes of a beloved New York institution.
Carol shares how she navigates negotiations with vendors and suppliers, balancing quality, cost, and long-standing relationships to keep a legacy business thriving. She also reflects on the complexities of real estate negotiations in New York City—where every decision can shape the future of a small business.
From starting out baking challah for friends to becoming the steward of a nearly 80-year-old bakery, Carol discusses how trust, preparation, and community play a central role in her approach to negotiation. She offers a candid look at what it means to honor tradition while making strategic decisions that move a business forward.
This episode is a thoughtful conversation about negotiation in everyday business—where relationships matter just as much as the bottom line.